Privacy policy

Introduction

This Privacy Policy describes how Coastal BathCo ("we," "us," or "our") collects, uses, and discloses your personal information when you visit our website at coastalbathco.myshopify.com, make a purchase, or otherwise interact with our services. We are committed to protecting your privacy and handling your personal information transparently and responsibly.

By using our website and services, you acknowledge that you have read and understand this Privacy Policy and agree to the collection, use, and disclosure of your information as described below. If you do not agree with this Privacy Policy, please do not use our website or services.

Last Updated: [Date]

Information We Collect

We collect several categories of personal information depending on how you interact with our website and services. "Personal information" means information that identifies, relates to, describes, or could reasonably be linked with you or your household.

Categories of Personal Information

Contact and Identification Information: Name, email address (contact@coastalbathco.shop for customer service), phone number (61485906999), billing address, shipping address, and other contact details you provide when placing an order or contacting us.
Commercial Information: Records of products or services purchased, obtained, or considered; purchase history; shopping cart contents; wishlists; transaction details; and payment information (processed securely through our payment service providers).
Financial Information: Credit card or debit card numbers, payment card information, and other financial account details necessary to process your transactions. We do not store complete payment card information on our servers; this data is handled by our secure payment processors.
Device and Online Identifiers: IP address, browser type and version, device type, operating system, unique device identifiers, and other technical information about your device and internet connection.
Internet or Network Activity: Browsing history on our website, search history, information about your interaction with our website (pages viewed, links clicked, time spent on pages), and other usage data collected automatically through cookies and similar technologies.
Geolocation Data: General location information derived from your IP address (city, region, country).
Communications: Information you provide when you contact us, including customer service inquiries, product reviews, survey responses, and other communications.
Account Information: If you create an account, we collect your username, password (stored in encrypted form), account preferences, and settings.
Inferences: We may draw inferences from the above categories to create a profile about your preferences, characteristics, and shopping behavior to better serve you.

How We Collect Information

We collect personal information through the following methods:

Directly from You: When you place an order, create an account, subscribe to our newsletter, contact customer service, participate in surveys or promotions, or otherwise provide information to us voluntarily.
Automatically: Through cookies, web beacons, log files, and similar tracking technologies when you visit and navigate our website. This includes information about your browsing behavior and device.
From Service Providers: From third-party service providers who assist us in operating our website, processing payments, fulfilling orders, analyzing website traffic, and providing other services on our behalf.
From Third Parties: From analytics providers, advertising networks, social media platforms, and other partners who help us understand and reach our customers.

How We Use Your Personal Information

We use the personal information we collect for the following business and commercial purposes:

Order Fulfillment and Customer Service

Processing and fulfilling your orders, including processing payments, arranging for shipping (free shipping within Australia), and delivering products to you within our standard delivery time of 3-5 working days
Sending order confirmations, shipping notifications, and delivery updates
Processing returns, exchanges, and refunds in accordance with our 30-day return policy
Responding to your inquiries, questions, and customer service requests
Managing your account and maintaining records of your transactions

Website Operation and Improvement

Operating, maintaining, and improving our website and services
Personalizing your shopping experience and providing product recommendations
Remembering your preferences, cart contents, and browsing history
Analyzing website usage and customer behavior to improve our products, services, and user experience
Testing new features and functionality
Troubleshooting technical issues and debugging errors

Marketing and Communications

Sending you promotional emails, newsletters, and marketing communications about our products, special offers, and new arrivals (you may opt out at any time)
Displaying targeted advertisements to you on our website and third-party platforms based on your interests and browsing behavior
Conducting surveys, contests, and promotional campaigns
Engaging with you through social media and other channels

Security and Fraud Prevention

Protecting our website, systems, and services from security threats, fraud, and unauthorized access
Detecting, investigating, and preventing fraudulent transactions and activities
Verifying your identity and authenticating your account
Monitoring for suspicious activity and enforcing our terms of service

Legal Compliance

Complying with applicable laws, regulations, and legal obligations
Responding to lawful requests from government authorities, law enforcement, and courts
Enforcing our legal rights and defending against legal claims
Protecting the rights, property, and safety of Coastal BathCo, our customers, and others

How We Share Your Personal Information

We may share your personal information with the following categories of third parties for business purposes:

Service Providers

We engage trusted service providers to perform functions and provide services on our behalf. These service providers have access to personal information needed to perform their functions but are contractually obligated to maintain the confidentiality and security of your information and may not use it for any other purpose. Our service providers include:

E-commerce Platform (Shopify): Our website is hosted on Shopify's platform. Shopify processes and stores your personal information, including order details, contact information, and payment data, to enable our online store operations.
Payment Processors: We use third-party payment processors to securely process credit card and other payment transactions. Your payment information is transmitted directly to these processors and is subject to their privacy policies and security practices.
Shipping and Fulfillment Partners: We share your name, shipping address, and order details with shipping carriers and fulfillment providers to deliver your purchases (free shipping within Australia with 3-5 working days delivery time).
Analytics Providers: We use analytics services to understand how visitors use our website, track website performance, and improve user experience. These providers may collect information about your device, browsing behavior, and interactions with our website.
Marketing and Advertising Partners: We work with advertising networks and marketing platforms to display targeted advertisements and measure advertising effectiveness. These partners may use cookies and similar technologies to collect information about your online activity.
Email and Communication Services: We use email service providers to send transactional emails, marketing communications, and newsletters.
Customer Service Tools: We may use customer relationship management (CRM) systems and help desk software to manage customer inquiries and support tickets.

Business Transfers

If Coastal BathCo is involved in a merger, acquisition, asset sale, bankruptcy, or other business transaction, your personal information may be transferred as part of that transaction. We will notify you via email and/or a prominent notice on our website of any change in ownership or use of your personal information.

Legal Purposes

We may disclose your personal information when required by law or when we believe in good faith that disclosure is necessary to:

Comply with a legal obligation, court order, subpoena, or other lawful request
Enforce our Terms of Service and other agreements
Protect the rights, property, or safety of Coastal BathCo, our customers, or others
Detect, prevent, or address fraud, security, or technical issues
Respond to claims that content violates the rights of third parties

With Your Consent

We may share your personal information with third parties when you have given us your explicit consent to do so.

Cookies and Tracking Technologies

We and our service providers use cookies, web beacons, pixels, and similar tracking technologies to collect information about your browsing activity and provide a better user experience.

What Are Cookies?

Cookies are small text files placed on your device by websites you visit. They are widely used to make websites work more efficiently, remember your preferences, and provide information to website owners about how visitors use their sites.

Types of Cookies We Use

Essential Cookies: These cookies are necessary for our website to function properly. They enable core functionality such as shopping cart management, secure login, and payment processing. You cannot opt out of these cookies without affecting website functionality.
Performance and Analytics Cookies: These cookies collect information about how visitors use our website, including which pages are visited most often, how long visitors spend on pages, and any error messages. This helps us improve website performance and user experience.
Functionality Cookies: These cookies remember your preferences and choices (such as language, region, or items in your cart) to provide a more personalized experience.
Advertising and Marketing Cookies: These cookies track your browsing activity across websites to deliver targeted advertisements that may be relevant to your interests. They also help us measure the effectiveness of our marketing campaigns.

Third-Party Cookies

We allow certain third-party service providers to place cookies on your device for analytics, advertising, and other purposes. These third parties include:

Google Analytics (website traffic analysis)
Social media platforms (Facebook, Instagram, etc.)
Advertising networks and partners
Payment processors

These third parties are responsible for the cookies they set and how they use the information collected. We encourage you to review their privacy policies to understand their data practices.

Managing Cookies

Most web browsers allow you to control cookies through their settings. You can set your browser to reject all cookies, accept only certain cookies, or notify you when a cookie is set. However, if you block or delete cookies, some features of our website may not function properly, and your user experience may be diminished.

To learn more about cookies and how to manage them, visit www.allaboutcookies.org or www.youronlinechoices.com.

Do Not Track Signals

Some browsers include a "Do Not Track" (DNT) feature that signals to websites that you do not want your online activity tracked. Currently, there is no industry standard for how to respond to DNT signals. Our website does not currently respond to DNT browser signals, but you can use the cookie management options described above to control tracking.

California Consumer Privacy Rights (CCPA/CPRA)

If you are a California resident, the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), provides you with specific rights regarding your personal information.

Your California Privacy Rights

California consumers have the following rights:

Right to Know: You have the right to request that we disclose what personal information we collect, use, disclose, and sell about you. You may request this information up to twice in a 12-month period.
Right to Delete: You have the right to request that we delete the personal information we have collected from you, subject to certain exceptions.
Right to Correct: You have the right to request that we correct inaccurate personal information we maintain about you.
Right to Opt-Out of Sale or Sharing: You have the right to opt out of the "sale" or "sharing" of your personal information for cross-context behavioral advertising purposes.
Right to Limit Use of Sensitive Personal Information: You have the right to limit our use and disclosure of sensitive personal information to purposes permitted by law.
Right to Non-Discrimination: You have the right to not receive discriminatory treatment for exercising your CCPA privacy rights. We will not deny you goods or services, charge different prices, or provide a different level of quality based solely on your exercise of privacy rights.

Categories of Personal Information Collected

In the preceding 12 months, we have collected the following categories of personal information from California consumers, as described in detail in the "Information We Collect" section above:

Identifiers (name, email, phone number, address, IP address, device identifiers)
Commercial information (purchase history, shopping behavior)
Financial information (payment card details, processed by third-party processors)
Internet or network activity (browsing history, website interactions)
Geolocation data (general location from IP address)
Inferences (preferences, characteristics, behavior)

Business and Commercial Purposes for Collection

We collect and use personal information for the business and commercial purposes described in the "How We Use Your Personal Information" section above, including order fulfillment, customer service, website operation, marketing, security, and legal compliance.

Categories of Third Parties With Whom We Share Personal Information

We share personal information with the categories of third parties described in the "How We Share Your Personal Information" section above, including:

Service providers (e-commerce platform, payment processors, shipping carriers, analytics providers, marketing partners)
Business partners and affiliates
Government authorities and law enforcement (when required by law)
Parties to business transactions (in the event of a merger, acquisition, or sale)

Do Not Sell or Share My Personal Information

Under the CCPA/CPRA, "sale" is broadly defined to include sharing personal information with third parties in exchange for valuable consideration, and "sharing" includes disclosing personal information for cross-context behavioral advertising.

Our Sale and Sharing Practices

We may share certain personal information (such as device identifiers, browsing activity, and online identifiers) with advertising partners and analytics providers who use this information to deliver targeted advertisements and measure advertising effectiveness. Under the CCPA/CPRA, this activity may be considered a "sale" or "sharing" of personal information.

We do not knowingly sell or share the personal information of consumers under 16 years of age.